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OLD SAYBROOK, Conn., Sept. 25, 2013 /PRNewswire/ -- From You Flowers, the same-day flower delivery company, announced today that it has acquired Eve's Addiction, a leading jewelry retailer of sterling-silver necklaces, earrings, bracelets, and rings.
With the acquisition, From You Flowers expands into the jewelry sector and moves to solidify its position as a major online gifts retailer. Among product choices such as flower arrangements, balloons, and gift baskets, From You Flowers will now add popular jewelry to its repository of gifts for potential customers through cross promotions with Eve's Addiction in the near future. While FromYouFlowers.com and EvesAddiction.com will be operated independently, the acquisition is expected to enhance product offerings for both customer bases.
Besides cross promotions, From You Flowers will be overseeing the jewelry retailer's web development and digital strategy. "We plan on leveraging our proprietary software platform that we built for From You Flowers to carry out a similar growth strategy in the jewelry category," said CEO Mike Chapin.
Founded in 2004 by President and CEO Ray Galeotti, EvesAddiction.com is known for its customizable jewelry and sterling silver necklaces and gifts. All jewelry, including engraved and other personalized jewelry, ships within 24 hours of a customer's order.
"Bringing Eve's Addiction into our company is a decision that was driven in large by our shared commitment to fast service and to customer-centric product development," said Chapin. "We're pleased to welcome the talented Eve's Addiction team."
"We are excited," Eve's Addiction Founder and CEO, Ray Galeotti, said. "Combining resources with From You Flowers will better serve our customers and launch gift giving to the next level."
Established in 2004, EvesAddiction.com is a leading retailer of personalized jewelry, including monogram, engraved, and birthstone jewelry. Known for great quality and affordable prices, Eve's Addiction offers unlimited style options for all your fashion accessories needs. In 2013, the company was acquired by From You Flowers and operates as a subsidiary of the floral retailer.
Shoppers can conveniently make jewelry purchases 24 hours-a-day, 7 days-a-week via the toll free number, 1-800-679-3837 as well as online at www.EvesAddiction.com.