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OLD SAYBROOK, Conn., April 15, 2014 /PRNewswire/ -- Eve's Addiction, a leading online jewelry retailer, launches an enhanced shopping experience for their customers with a site redesign that anticipates – and delivers – what shoppers want.
With over 6,000 items on the site, the Eve's Addiction team studied web data from the past year to figure out how to best present their product offerings for the optimal online store experience.
"Once we understood our customer segments, we planned a simple and comprehensive design that worked well for everyone," said Director of Site Design & Front End Development, Alison Yuhas. "There are self-purchasers, gift purchasers, and other ways to segment our audience. We wanted to deliver the best way for all types of shoppers to interact with our site."
Drawing from site, email, and social data to best understand user intention, the team arrived at a design that better communicated the company's brand values of providing top quality jewelry at affordable prices, while offering a guided approach to browse the site based on your shopping preferences. The team eliminated the left navigation from the old design and added a drop down menu that featured gifts by recipients, material, and category. The redesign also highlighted bestselling products and provided a more accessible internal site search.
These changes and many others led to an immediate increase in engagement and satisfaction among shoppers, bolstering the team as they look forward to future site enhancements.
"A great shopping experience and great customer service are tantamount to what Eve's Addiction is about," said Mike Chapin, CEO of From You Flowers, the parent company that owns Eve's Addiction. "We continue to anticipate what shoppers want and provide them with products and services that best suit their needs."
Established in 2004, EvesAddiction.com is a leading retailer of personalized jewelry, including monogram, engraved, and birthstone jewelry. Known for great quality and affordable prices, Eve's Addiction offers unlimited style options for all your fashion accessories needs. In 2013, the company was acquired by From You Flowers and operates as a subsidiary of the floral retailer.
Shoppers can conveniently make jewelry purchases 24 hours-a-day, 7 days-a-week via the toll free number, 1-800-679-3837 as well as online at www.EvesAddiction.com.